News Details
Solve the solar energy industry is the fundamental problem
2010-7-5 9:53:12
Information in the national grid by 2010 "Black Spring" into the hearts of a number of solar water heater business eternal pain. It seems many companies, an industry downturn has become a foregone conclusion. According to Xu Zhu Ling Jiaxing Solar Energy Society introduced the Secretary-General: "At present, there are vacuum tube sets Haining Jiaxing hotline 360, supporting eight million units annual output of solar water heaters. This year a serious surplus production capacity, product backlog, and a half stop and a half workers, even appeared to drop the tragic plane as scrap metal Council. "
To be able to lead the local businesses out of the woods, guided by the China Consumer Electronics Association, Jiaxing Solar Association, hosted a large U.S. solar energy information "solar home appliances to the countryside for a Symposium" held in Jiaxing.
At the meeting, the Secretary-General Xu Zhu Ling said: "The solar water heater industry is a state of chaos in the grass industry, brought about by the rapid development in recent years, the industry has focused on the outbreak of the crisis, if not reflect, adjust, regulate, to rise, like a domino Point cards collapses, as will come one after another, to solve the problem the industry has become the key to the development of solar energy companies. "
Service worrisome
With the increasing popularity of solar water heaters, after-sales service has become the ills plaguing the entire industry.
In this regard, Xu Zhu Ling Secretary-General believes that the quality of solar water heater fittings but off is the main reason for this phenomenon. He said: "The solar water heater in the course of collapse if there is a bracket, seals running water leakage, with tropical fire, water leakage Tsui rust, crack pipes, foam layer is not insulation, water leakage, etc., consumers must will be accused of poor quality solar energy. "
Xu Zhu Ling's Secretary-General cited an example: "control instrumentation sensors GB reliability required average time between failures of not less than 15,000 hours, but the fact that electrode in the water areas are often not very good from 2000 to 4000 hours, a large number of non-compliance more. "
"Matsushita, the founder of Matsushita has said that the company's profit is generated after the service. However, the currently active guerrilla in the Chinese market simply no service at all dumped." Xu Zhu Ling said with concern the Secretary-General : "How can people be assured that the industry, so consumers will be satisfied with rate increases instead of falling."
Wrong Brand of leave
In recent years, such as "frequency vacuum tubes," "original water" and other publicity stunts that consumers Ruzhui foggy. These terms are lashed to the Secretary-General Xu Zhu Ling, "pseudo-science", he said: "go on like this, perhaps the next" melamine "would come to the solar industry."
"Now, many companies in the" brand "awareness of the existence of misunderstanding." Xu Zhu Ling Secretary-General continued: "brand is built up in marketing, possession of a certain market share was given a visibility, reputation, loyalty degree and consumer word of mouth, to be called a brand. rely solely on celebrity endorsements, flaunt well-known trademarks in China, in the countryside bidding on fraud, with cheap inferior products deceive consumers, the industry will only lead to the credibility of the crisis! "
Marketing is too old-fashioned
In the solar industry, such a phenomenon, many enterprises as if fellow brothers, from the name of the marketing tools are surprisingly similar. Press once the show in a solar energy has witnessed more than a dozen such and such a sun, while a certain brand of rain appeared, the means of its propaganda was nothing new at all.
The reason, Xu Zhu Ling Secretary-General believes that this is some lines of consulting firms do not understand, or even switched out from the big brands salesman's "masterpiece."
"Solar water heaters have been the transition from development stage to maturity, and the entire channel development, marketing ideas still remain in the growth stage. They did not plan this, credibility, level of investment has been reduced to Lawrence of misappropriating these tools to destroy the industry ecological chain. "Xu Zhu Ling Secretary-General said:" The company paid a price too much, in return for the second stock transfer, a large number of pressure distributors of products in the library can not move off, does not know "channel facilitation" that Product maturity is the fundamental enterprise sales. "
Xu Zhu Ling Secretary-General said: "The solar industry can not solve the existing problems, blindly into the city to the sea, the industry's problems will accumulate more and more. Direct is the trade association for the purpose of accumulating wealth can not and should regulate self-discipline, change the development the way companies do a good job guidance and services. human civilization has entered a low carbon , solar industry needs such a sunrise industry, the care of the whole is more peaceful and less manic time! "
To be able to lead the local businesses out of the woods, guided by the China Consumer Electronics Association, Jiaxing Solar Association, hosted a large U.S. solar energy information "solar home appliances to the countryside for a Symposium" held in Jiaxing.
At the meeting, the Secretary-General Xu Zhu Ling said: "The solar water heater industry is a state of chaos in the grass industry, brought about by the rapid development in recent years, the industry has focused on the outbreak of the crisis, if not reflect, adjust, regulate, to rise, like a domino Point cards collapses, as will come one after another, to solve the problem the industry has become the key to the development of solar energy companies. "
Service worrisome
With the increasing popularity of solar water heaters, after-sales service has become the ills plaguing the entire industry.
In this regard, Xu Zhu Ling Secretary-General believes that the quality of solar water heater fittings but off is the main reason for this phenomenon. He said: "The solar water heater in the course of collapse if there is a bracket, seals running water leakage, with tropical fire, water leakage Tsui rust, crack pipes, foam layer is not insulation, water leakage, etc., consumers must will be accused of poor quality solar energy. "
Xu Zhu Ling's Secretary-General cited an example: "control instrumentation sensors GB reliability required average time between failures of not less than 15,000 hours, but the fact that electrode in the water areas are often not very good from 2000 to 4000 hours, a large number of non-compliance more. "
"Matsushita, the founder of Matsushita has said that the company's profit is generated after the service. However, the currently active guerrilla in the Chinese market simply no service at all dumped." Xu Zhu Ling said with concern the Secretary-General : "How can people be assured that the industry, so consumers will be satisfied with rate increases instead of falling."
Wrong Brand of leave
In recent years, such as "frequency vacuum tubes," "original water" and other publicity stunts that consumers Ruzhui foggy. These terms are lashed to the Secretary-General Xu Zhu Ling, "pseudo-science", he said: "go on like this, perhaps the next" melamine "would come to the solar industry."
"Now, many companies in the" brand "awareness of the existence of misunderstanding." Xu Zhu Ling Secretary-General continued: "brand is built up in marketing, possession of a certain market share was given a visibility, reputation, loyalty degree and consumer word of mouth, to be called a brand. rely solely on celebrity endorsements, flaunt well-known trademarks in China, in the countryside bidding on fraud, with cheap inferior products deceive consumers, the industry will only lead to the credibility of the crisis! "
Marketing is too old-fashioned
In the solar industry, such a phenomenon, many enterprises as if fellow brothers, from the name of the marketing tools are surprisingly similar. Press once the show in a solar energy has witnessed more than a dozen such and such a sun, while a certain brand of rain appeared, the means of its propaganda was nothing new at all.
The reason, Xu Zhu Ling Secretary-General believes that this is some lines of consulting firms do not understand, or even switched out from the big brands salesman's "masterpiece."
"Solar water heaters have been the transition from development stage to maturity, and the entire channel development, marketing ideas still remain in the growth stage. They did not plan this, credibility, level of investment has been reduced to Lawrence of misappropriating these tools to destroy the industry ecological chain. "Xu Zhu Ling Secretary-General said:" The company paid a price too much, in return for the second stock transfer, a large number of pressure distributors of products in the library can not move off, does not know "channel facilitation" that Product maturity is the fundamental enterprise sales. "
Xu Zhu Ling Secretary-General said: "The solar industry can not solve the existing problems, blindly into the city to the sea, the industry's problems will accumulate more and more. Direct is the trade association for the purpose of accumulating wealth can not and should regulate self-discipline, change the development the way companies do a good job guidance and services. human civilization has entered a low carbon , solar industry needs such a sunrise industry, the care of the whole is more peaceful and less manic time! "
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