News Details
considered synonymous with low
2010-7-7 10:41:39
"Jiaxing solar" once considered synonymous with low price, however, with the arrival of the era of brand of solar energy, such as solar's new enterprise competition and the rapid change management pattern, to "build China's most fashionable glamour of quality solar brand" as the goal, leading solar energy into a brand competition in jiaxing.
Brand positioning is clear
As solar heat utilization industry brand competition time arrival, solar energy market competition has evolved from vulgar, and "brand game for the overwhelming majority of jiaxing solar" brand enterprise is not yet complete, if the upgrade of jiaxing solar don't upgrade, will face competition. Dick's new energy grid saw this opportunity and challenge, to "build China's most fashionable glamour of quality solar brand" for the brand with the target, the rapid rise.
The brand's positioning, new energy under dick continuously devotes to solar thermal utilization of product development and application, and be integrated with development, production, sales as one of professional manufacture enterprise. In 2008, the name's invitation showbiz star wang yan (shine) as a new spokesperson vanquish, launched "fine pearl" made-to-measure "clear water heater series of products," the flowery appearance, the influence and star of brand influence, the brand reputation, reputation, greatly improved by consumers.
Double upgrade technology and equipment
For many years, with independent innovation and di solar bold practice, gradually developed for a large-scale domestic solar medium-sized enterprises. In order to meet the increasingly fierce competition in the industry, equipment, technology, dick upgrade, the introduction of Germany automation production equipment and no foam process, enhanced the production efficiency, to ensure the quality of products.
In case of product development, the use of continuous optimization of the water system, ensure the health and health; water Antiscale and sterilization and mineralization, leading solar energy water purification, water into a new era of water and health! Since the washing clean function without changing medium, internal diversion channel, to ensure the water filter net, water flow, dealers and consumers thoroughly from the worries.
In the solar water heating system, dean has been designated as national ministry of science and technology plan "building integrated with the solar technology" special tasks, undertake unit of energy research experts at home and abroad, and a number of experienced technical personnel engaged in engineering, building integrated with research of solar energy and popularization.
Strengthening the management of enterprises
In order to strengthen the enterprise competitiveness, dean company strictly according to ISO9001 international quality system standard management, launched "integration management, sunshine type operation" management model.
Dick in solar energy grid "integration" management process, continuous innovation, enterprise according to the actual situation, in the production, sales, services, logistics, financial five big aspect, to optimize the combination of modern management, the international first-class management, collectivize company as the goal, realize the standardization of the team's lattice sunshine, standardized, scientific management. Craig's solar pay great attention to the construction of enterprise culture, strengthen enterprise cohesive force and the soft strength.
Innovation "five-color service."
With the arrival of the era of solar brand competition, the service also enhance brand competitiveness is viewed as the important component. Craig di launched characteristic "five-color service" : green represent convenient all-weather and swift service, Blue for professional, Yellow for caution, principles, don't eat dinner, do not collect user's money, don't pick the users of users, Orange represents surprise and joy, upgrade service, let consumer has become the pride; dick lattice user Red represents passion, with free design, implement all-weather overbalance services, and all-round service at the same time, dean of consumer knowledge, guide consumers sun science and solar energy, to meet consumers' right to know.
According to the statistics of jiaxing solar industry association, even by 2009, the influence of financial crisis, the solar year of jiaxing 1.5 million solar applies light-heat product sales, become the largest solar industry cluster and domestic solar water heater industry is one of the three bases. Solar industry veteran critics, the prophet ZhouLiMin general marketing agency, said brand positioning clarity, technology and equipment upgrades, strengthen management, service innovation is jiaxing solar success "breakthrough" four "weapon".
Brand positioning is clear
As solar heat utilization industry brand competition time arrival, solar energy market competition has evolved from vulgar, and "brand game for the overwhelming majority of jiaxing solar" brand enterprise is not yet complete, if the upgrade of jiaxing solar don't upgrade, will face competition. Dick's new energy grid saw this opportunity and challenge, to "build China's most fashionable glamour of quality solar brand" for the brand with the target, the rapid rise.
The brand's positioning, new energy under dick continuously devotes to solar thermal utilization of product development and application, and be integrated with development, production, sales as one of professional manufacture enterprise. In 2008, the name's invitation showbiz star wang yan (shine) as a new spokesperson vanquish, launched "fine pearl" made-to-measure "clear water heater series of products," the flowery appearance, the influence and star of brand influence, the brand reputation, reputation, greatly improved by consumers.
Double upgrade technology and equipment
For many years, with independent innovation and di solar bold practice, gradually developed for a large-scale domestic solar medium-sized enterprises. In order to meet the increasingly fierce competition in the industry, equipment, technology, dick upgrade, the introduction of Germany automation production equipment and no foam process, enhanced the production efficiency, to ensure the quality of products.
In case of product development, the use of continuous optimization of the water system, ensure the health and health; water Antiscale and sterilization and mineralization, leading solar energy water purification, water into a new era of water and health! Since the washing clean function without changing medium, internal diversion channel, to ensure the water filter net, water flow, dealers and consumers thoroughly from the worries.
In the solar water heating system, dean has been designated as national ministry of science and technology plan "building integrated with the solar technology" special tasks, undertake unit of energy research experts at home and abroad, and a number of experienced technical personnel engaged in engineering, building integrated with research of solar energy and popularization.
Strengthening the management of enterprises
In order to strengthen the enterprise competitiveness, dean company strictly according to ISO9001 international quality system standard management, launched "integration management, sunshine type operation" management model.
Dick in solar energy grid "integration" management process, continuous innovation, enterprise according to the actual situation, in the production, sales, services, logistics, financial five big aspect, to optimize the combination of modern management, the international first-class management, collectivize company as the goal, realize the standardization of the team's lattice sunshine, standardized, scientific management. Craig's solar pay great attention to the construction of enterprise culture, strengthen enterprise cohesive force and the soft strength.
Innovation "five-color service."
With the arrival of the era of solar brand competition, the service also enhance brand competitiveness is viewed as the important component. Craig di launched characteristic "five-color service" : green represent convenient all-weather and swift service, Blue for professional, Yellow for caution, principles, don't eat dinner, do not collect user's money, don't pick the users of users, Orange represents surprise and joy, upgrade service, let consumer has become the pride; dick lattice user Red represents passion, with free design, implement all-weather overbalance services, and all-round service at the same time, dean of consumer knowledge, guide consumers sun science and solar energy, to meet consumers' right to know.
According to the statistics of jiaxing solar industry association, even by 2009, the influence of financial crisis, the solar year of jiaxing 1.5 million solar applies light-heat product sales, become the largest solar industry cluster and domestic solar water heater industry is one of the three bases. Solar industry veteran critics, the prophet ZhouLiMin general marketing agency, said brand positioning clarity, technology and equipment upgrades, strengthen management, service innovation is jiaxing solar success "breakthrough" four "weapon".
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